Thuy Xuan incense village – A 700 years old craft in Hue’s imperial heart

Hue – the ancient imperial capital of Vietnam, is renowned not only for its rich cultural and historical heritage but also for its traditional craft villages that embody the soul of the nation. Among these, Thuy Xuan Incense Village stands out like a vibrant painting, where bundles of brightly coloured incense sticks are neatly displayed, creating a scene that is both simple and captivating. Join Laguna Lăng Cô on a journey to this 700-year-old craft village, where time slows down and the essence of Hue’s heritage lingers in every scent.

Index

Where is Thuy Xuan Incense Village?

Located on the route to Tu Duc Mausoleum and near Vong Canh Hill, Thuy Xuan Incense Village is an ideal stop for those seeking to immerse themselves in the spirit of Hue. The village lies just 7 km southwest of the city centre, drawing visitors in with its vivid incense displays and centuries-old craftsmanship.

The traditional incense display space at Thuy Xuan Incense Village.
Exploring Thuy Xuan Incense Village – Photo: Internet

Visiting Thuy Xuan offers a unique opportunity to witness the traditional art of incense-making – a craft lovingly preserved and passed down through generations. Watch as artisans carefully select ingredients, grind them into powder, mix fragrances, roll the incense by hand, and lay it out to dry under the sun. These meticulous steps reflect the deep spiritual and historical significance of the craft. For those looking to truly connect with local traditions, taking part in making incense by hand will create lasting memories of your time in Hue.

What makes Thuy Xuan Incense Village special?

As the largest producer of traditional incense in the Hue region, Thuy Xuan not only boasts a long and distinguished history but has also become a popular cultural destination for both domestic and international tourists.

According to veteran artisans, the incense trade here dates back to the Nguyen Dynasty, when the village supplied incense to the royal court. Today, the village continues this proud legacy, offering a variety of products such as cinnamon incense, citronella incense, spiral coils, and agarwood cones.

An artisan hand-rolling incense at Thuy Xuan Incense Village Hue
Hands-on incense-making experience at Thuy Xuan Village – Photo: Internet

What sets Thuy Xuan incense apart is its completely natural composition, free from harmful chemicals. The result is a gentle, pleasant aroma that is safe for health and cherished by many. With high-quality products serving both domestic and export markets, Thuy Xuan plays a vital role in sharing Hue’s cultural identity with the world.

Must-try experiences in Thuy Xuan Incense Village

Check-in with the “Incense Flower Garden”

One of the most beloved activities here is taking vibrant photos with the iconic bundles of incense sticks. Thoughtfully arranged in front of local shops, these multicoloured displays create an ideal backdrop for standout snapshots that capture the essence of Hue.

International visitors checking in at Thuy Xuan Incense Village Hue
Visitors snapping photos with colourful incense bundles – Photo: Internet

Learn and try making incense by hand

Don’t hesitate to chat with the friendly artisans to learn more about the detailed process – from ingredient selection and powder grinding to scent mixing and hand-rolling the incense onto bamboo sticks. Many workshops even allow visitors to try making incense themselves – a meaningful hands-on experience that bridges the gap between past and present.

A Thuy Xuan Village artisan guiding visitors through the traditional incense-making process.
An artisan showing international guests how to roll incense – Photo: Internet

Shop for incense and Hue souvenirs

Beyond incense, the village also offers a range of unique Hue souvenirs such as paper fans, conical hats with poetic verses, oil paintings, brocade items, and cajeput essential oil. Be sure to pick up some authentic Hue incense as a fragrant reminder of your trip, or thoughtful gifts for friends and family.

International visitors browsing and buying incense at Thuy Xuan Incense Village
Tourists browsing and shopping for incense at Thuy Xuan Village.

When is the best time to visit?

Thuy Xuan welcomes visitors year-round, but the best time to explore is from March to August. During these months, the dry, sunny weather is perfect for drying incense outdoors – a quintessential scene of the village.

If you’re planning a visit during Tet (Vietnamese Lunar New Year), expect a lively and bustling atmosphere as villagers prepare incense for traditional rituals. For those seeking a quieter experience, it’s best to avoid the rainy season, particularly between October and January.

Thuy Xuan Incense Village bursts with colour during the Tet (Lunar New Year) holiday
Festive vibes in Thuy Xuan Village during the Tet holiday – Photo: Internet

Where to stay when visiting Thuy Xuan Incense Village?

After immersing yourself in the colourful and cultural charm of Thuy Xuan, why not unwind with a luxury retreat in nature? Just an hour’s drive from Hue city centre, Laguna Lăng Cô – a world-class integrated resort, promises a complete and rejuvenating experience.

Nestled between the sea and forest, Laguna Lăng Cô features two prestigious hotels – Banyan Tree and Angsana Lăng Cô – as well as the private and modern Laguna Parkside Residences. Golf enthusiasts will appreciate the exclusive 18-hole, par-71 course designed by legend Nick Faldo.

Guests can also savour exquisite local cuisine, indulge in relaxing spa treatments, and enjoy a wide array of recreational activities for all ages. It’s the perfect fusion of cultural discovery and luxury getaway.

An aerial glimpse of the luxurious Laguna Lăng Cô resort nestled in Hue City
Laguna Lăng Cô - Hue City

Conclusion

Thuy Xuan Incense Village is a living testament to the heritage of traditional crafts in Hue. With its kaleidoscope of colours and immersive cultural experiences, it offers a truly unforgettable stop on your journey through Vietnam’s former imperial capital. If you’re planning a trip to Hue, don’t miss the chance to visit this one-of-a-kind village.

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